What may be simply purple to a man, could be grape, plum or any other fuit-like variant to a woman. Gender and colour is a topic that has been debated for decades. The infographics on “Gender and Colour” take a close look at the results of studies of the issue, with the aim of identifying certain colours as feminine or masculine. The results imply certain general conclusions about the colour tastes of men and women. It turns out that blue is quite popular with both men and women alike. Probably because blue is often associated with clean water, blue sky, authority and truth.

True Colors – Breakdown of Color Preferences by Gender