Everyone knows how important a logo is to your identity and brand; every business, online and offline, requires a logo. A logo represents your company and products to potential customers.

Almost any designer can create a good logo, but it won’t necessarily be perfect. Creating an extraordinary logo requires a thorough design process. It should involve brainstorming ideas (either on paper or in digital format), incorporating standard logo elements, choosing appropriate typography, using colours correctly and—most importantly—making a few versions of the proposed logo in different fonts, colours and styles. Points of comparison will help you see which one is perfect.

The following are some businesses that have shared a peek inside their fascinating logo design process with the public.

Logo Design Process: Homespun Chili

“Homespun Chili uses local and international ingredients to create one-of-a-kind meat and vegetarian chili creations. The Logo was supposed to be clean, smart, quirky, mainstream with a little Martha Stewart!”

Logo Design Process: Homespun Chili

Artistic Expression: Vero Logo Design From Start to Finish

Vero offers restaurants, cafés and hotels an eco-friendly bottled water alternative. The company uses the latest in microprocessor-controlled water-purification technology to purify, chill and (if needed) carbonate tap water at the point of use.

Logo Design Process: Vero

Logo Design Process and Walkthrough for Vivid Ways

Vivid Ways is a new blog that focuses on personal development and colourful living. It aims to inspire and encourage readers by offering ideas and tips on how to live an amazing life.

Logo Design Process: Vivid Ways

Process: Branding Ian Matteson

This brand and identity development project is for photographer Ian Matteson, an action and commercial-based photographer out of Salt Lake City, Utah. Along with Ian’s action and commercial work, he shoots a lot of film and fine art. The Logo was to compliment his style.

Logo Design Process: Branding Ian Matteson

Logo Design: From Start to Finish

DANZK is a soon-to-be-launched lifestyle blog that focuses on culture, food, art and design from Denmark. The blog aims to expose the Danish way of life to locals and foreigners who are interested in the country. It recommends and reviews Danish products related to food, design and music. Problem: Come up with ideas free of clichés!

Logo Design Process: DANZK

Source: noupe.com