This set of ads was put together by Goodby, Silverstein & Partners for the HP Retail Publishing group. The illustrations were created by Ryan Meis (also of Lab Partners fame) and later rendered in 3d by Australian design firm Electric Art.

“The idea was to create these little white environments that could house the HP products, an employee, and a set of modular illustrations running up the background wall that changed out for each ad.”

They’re a wonderful selection of creative ads; I love the vibrant colours and the very graphic elements.

HP Retail Ads by Lab Partners

HP Retail Ads by Lab Partners

HP Retail Ads by Lab Partners

HP Retail Ads by Lab Partners

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